Over the years there has been a significant rise of men embracing metro sexuality. As such many men find themselves embracing their feminine side and are gradually perceived to have a high and genuine interest in fashion and their overall appearance. Many men fashion magazines have been issued and the introduction of showcasing menswear in fashion show is on the rise. These developments so far makes one wonder if men will be in equal terms with women when it comes to fashion especially luxury fashion.
Research on gender differences especially in regards to consumption usually state that different lifestyle orientations of men have a great impact on their consumption behavior
.(Teichman 2011). According to Teichman.it is believed that engage in luxury consumption to show economic consumption and engage and attract a potential mate
.( Teichman 2011) while women purchase luxury due to other different factors such as brand exclusivity uniqueness value and social value. As such it believed that women will have always a positive attitude than men although the only constant thing in life is change.