LONDON FASHION WEEK ( its essence)

 For many, fashion shows traditionally began its existence in New York in 1943 when a fashion publicist named Elenor lamber organised an event called press 'press week' but its existence can be traced as far as 1903.
fashion shows also known as 'the collections' showcases the upcoming seasons  prep a porter (Rocamora and Joanne2006)

London fashion week was born in west London park in 1984 with designers like Betty Jackson David Fielden and John Galiano taking part in its first show.
The major essence of London fashion week is that it promotes British fashion designers. It brings together designers , models, journalists fashion, stylist and of course celebrities  fashion students  from countries around the world.(Rocamora and Joanne2006). 
Apart from showcasing the trends for the next season. it helps to boost the reputation of fashion brands and other key players within the fashion industry. it is clear that London fashion week is  important for fashion brands to achieve international media coverage.

British Fashion Council