THE LATEST TRENDS

fashion week has come to end but its beautiful scent still lingers round the world. for one thing  it prepares the fashion society for the season ahead and helps to forecast the autumn/winter colour trends.colour forecasting is a fundamental part of a collective process known as fashion forecasting or trend prediction(Cassidy 2007) .

 

The Early identification of trends  give fashion retailers the time to  produce a better merchandise  and gives marketers more time to develop good market  positioning and advertising.  This gives them an edge over their competitors  In other for retailers to identify fashion sound marketing judgement, marketing intuition, and the ability to put together many kinds of Information are required. Fashion designers and fashion buyers all require market and trend knowledge, combined with creative intuition to varying degrees to be successful (Goworek 2010)Taking a look at London fashion week there is rise in bright pastel colours. it is time for everyone to embrace their feminine side by incorporating pretty pastels to their wardrobe. burnt orange is another colour that came up quite frequently on catwalks.