MEN AND LUXURY FASHION

 Over the years there has been a significant rise of  men embracing  metro sexuality. As such many men find themselves embracing their feminine side and  are gradually perceived to have a high and genuine interest in fashion and their overall appearance. Many men fashion magazines have been issued and the introduction of  showcasing menswear in fashion show is on the rise. These developments so far makes one wonder if men will be in equal terms with women when it comes to fashion especially luxury fashion.

Research on gender differences  especially in regards to consumption usually state that different lifestyle orientations of men  have a great impact on their consumption behavior.(Teichman 2011). According to Teichman.it is believed that engage in luxury consumption to show economic consumption and engage and attract a potential mate.( Teichman 2011) while  women  purchase luxury due to other different  factors such as brand exclusivity  uniqueness value and social value. As such it believed that women will have always  a positive attitude than men although the only constant thing in life is change.