FASHION IN BLACK AND WHITE

The years have gone by and it has become very evident that the  fashion industry is a force to be reckoned with across the  globe.The media has made a significant contribution to its strength. It can be perceived  that media is the life support of fashion in the world today. despite the growth of digital media. the print media especially magazines still serve as major stake holders in fashion. fashion magazines like vogue are still perceived as an important aspect  of fashion today. its hard to talk about the different aspects of fashion and not see the hand prints of  vogue somewhere.  vogue commands authority and can be seen as a 'global fashion phenomenon'(konig 2006). fashion luxury brands still have a strong linkage with magazines like vogue even when world is embracing the social media. the success of vogue can be linked to idea that the style of writing is celebratory and informative( konig 2006). As such reading fashion magazines is  viewed as a leisure activity which seems to avoid the serious and sad aspects of the world. although it is perceived by many that fashion writing is not a serious style of writing there is  no doubt that it  has played a significant role in the world today.